Activision Blizzard’s chief communications officer, Lulu Cheng Meservi, says the success The last of us (Opens in a brand new tab) On HBO is proof optimistic that Microsoft’s acquisition of Activision Blizzard needs to be allowed to maneuver ahead.
The variation of The Final of Us on HBO is a Huge hit (Opens in a brand new tab), and simply not by the comparatively low game-to-movie requirements we’re used to. A number of websites referred to as the collection “the perfect online game adaptation of all time” when it premiered earlier this month, and it holds an enviable 97% critic ranking on Rotten Tomatoes. And it isn’t only for sport lovers: Respected (Opens in a brand new tab) Billed as “a TV second we’ll always remember,” the finale episode sparked severe speak of the Emmy and Golden Globe nominations for supporting actor Nick Offerman.
That success prompted Meservey to talk out, particularly to ask the FTC if it caught the newest episode and be aware that it was “an actual film, watched by tens of hundreds of thousands.”
“If you have not already, test it out,” Meservey stated chirp (Opens in a brand new tab). You could be significantly taken with the truth that The Final of Us is produced by Sony Photos Tv and PlayStation Productions. It’s primarily based on a best-selling online game developed by a Sony-owned studio and revealed by Sony as a PlayStation unique.
Hey FTC – Did you watch final evening’s episode of The Final of Us? It was superb. No surprise the present is breaking data. It is an actual film, watched by tens of hundreds of thousands, if you have not already, you must test it out. You could be significantly taken with the truth that pic.twitter.com/MhcT0DmOsMJanuary 30, 2023
After rhetorically asking why all of that issues, I went on to clarify that the FTC does Opposing Microsoft’s acquisition of Activision Blizzard (Opens in a brand new tab) over issues that it would “suppress competitors” by making the studio’s video games — significantly the Name of Obligation collection — unique to Xbox. However the success of The Final of Us present makes it clear there’s nothing to fret about, as a result of “Sony has an unparalleled portfolio of IP, not simply in video games however in TV, motion pictures, and music — that may be developed into video games, or that may be marketed as video games.”
“Sony’s expertise and IP throughout video games, TV, motion pictures and music is actually huge and spectacular,” Meservy wrote on Twitter. “No surprise in addition they proceed to dominate because the market chief for consoles. In video games, Sony is ‘first of us’ – and you will be superb with out FTC safety.”
The trace that Sony is the actual dominant is not solely correct, however what I discover significantly fascinating is the way in which Meservey’s message deviates from Microsoft’s official line: That is not it. It will not make Call of Duty console exclusive (Opens in a brand new tab)however it would not be a lot of an issue if that occurred as a result of Sony is awash in its highly effective options (and let’s not overlook the unique ones).
It is an fascinating place for Activision Blizzard’s head of official communications to take, and it drew principally detrimental reactions on Twitter. Some respondents are beneficial, however the majority appear to object to the comparability: many query the relevance of the assertion, noting that Microsoft’s Halo collection on Paramount Plus was additionally a success (though not as properly); Not less than one has identified that even in a direct game-to-game comparability, The Final of Us – of which there are two – could be very completely different from the annual Name of Obligation collection. I do not know if these arguments are properly fashioned or not, however there are clearly numerous players who do not wish to see Microsoft Activision Blizzard.
This is not the primary time Meservey has been in bother on Twitter: she was additionally criticized in October 2022 for Opposition to unions (Opens in a brand new tab) at Activision Blizzard.
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