Nostra (previously Look Gaming), a division of client know-how firm Look, introduced that it has surpassed 75 million month-to-month lively on-line gaming customers via Look Lock Display screen, making it the biggest cell gaming platform in India and Southeast Asia. Of this quantity, 25 million month-to-month customers are lively in dwell streaming video games and esports tournaments. By 2024, Nostra goals to succeed in 200 million month-to-month lively customers globally by increasing to new {hardware} surfaces and international markets.
Nostra’s imaginative and prescient is to develop a single vacation spot for gaming globally with a broad vary of experiences for each gamer to find, play, watch, join and compete with fellow avid gamers. Its frictionless expertise permits customers to entry video games on the smartphone lock display screen with out downloading them or unlocking their telephones. Along with participant scale, recreation variety, and a frictionless expertise, Nostra goals to raise the gaming expertise by providing codecs and options which are without delay interactive and experiential. It goals to convey this imaginative and prescient to the market with its positioning of “It Strikes Completely different”. on nostra, Highlighting the distinctive private expertise of every participant.
On-line gaming is likely one of the quickest rising industries globally. In India alone, the web gaming market is anticipated to cross $7 billion by 2025.
“Look is absolutely dedicated to its position within the progress of the gaming {industry} and Nostra is a large a part of that imaginative and prescient. In 2022 alone, the highest three Nostra video games have been performed 423 million occasions on the Look lock display screen. They’ve logged over 470 million hours watching recreation broadcasts in 2022. We plan to take Nostra’s suggestion that customers clearly love the world and purpose to succeed in over 200 million month-to-month lively customers within the subsequent two years on the again of the Look lock display screen and plenty of different {hardware} partnerships stated InMobi Group Co-Founder and Look President and COO Piyush Shah.
“Nostra is designed to interact, empower, and entertain individuals in significant methods. Whereas sustaining a consumer-first strategy, our product and providing are a wholesome mixture of fun-to-play video games that assist enhance cognitive pondering and efficiency, spanning throughout on-line gaming, dwell streaming, esports tournaments, stated Nostra Vice President and Common Supervisor Yashashvi Takalapalli.
In 2023, Nostra plans to introduce 600 new video games spanning 15 classes throughout Prompt Video games and Android Video games, bringing the overall variety of video games to greater than 1,000 titles. To realize this, Nostra will current fashionable video games from international recreation builders and studios. Prompt Video games may be performed on the platform with out downloads, immediately on the lock display screen, making this format an {industry} first. Then again, Android video games may be tried on the platform first and downloaded based mostly on the curiosity of the consumer.
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Nostra Video games (present stats and preferences) 75 million month-to-month lively customers (India and Southeast Asia) quarter-hour common every day time spent per consumer Current Sport Library – Over 400 video games in 15 classes Person Demographics – Age vary 15 to 50+, 47 p.c feminine and 75 p.c non-metro in India Most Performed Video games – Chess, Sudoku, Ping Pong, Carrom, Phrase Video games High 3 Video games of 2022: Chess takes the queen with 192 million video games, adopted by Fruit Katana with 144 million video games and Wothan the Barbarian with 86 million video games respectively. |
Nostra intends to deepen its give attention to dwell streaming of video games and esports
At the moment, Nostra esports and dwell streaming are the quickest rising platform. To additional improve this, Nostra intends to double down on increasing recreation streaming with extra every day streams, tournaments, and partnerships with main esports organizers.
Nostra intends to launch proprietary digital properties that may present aspiring avid gamers with alternatives to be found by skilled groups worldwide. One of many first month-to-month IPs shall be “Nostra Gaming Week,” a week-long gaming pageant the place esports groups from throughout the nation can have an opportunity to compete throughout a number of widespread video games.
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Nostra Stay (present stats and preferences) 25 million month-to-month lively customers 50 dwell broadcasts per day throughout 20 video games Greater than 10 esports tournaments shall be displayed on the lock display screen within the second half of 2022. These embrace Valorant, Free Fireplace Max, Pokemon, FIFA And cell legends Amongst different issues |
Nostra is increasing its partnerships with recreation builders and dealing to unveil industry-first plug-and-play options
To offer customers with a variety of modern video games and codecs on the lock display screen, Nostra goals to launch a whole, one-stop suite within the {industry} that may assist main builders and studios around the globe to transcend recreation discovery for customers and obtain scale, contextual engagement and incremental monetization.
Nostra’s large attain and modern plug-and-play options will allow builders to immediately acquire entry to a really giant gaming neighborhood, and drive discovery of their video games simply, via the platform’s customization and sharing options.
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