AI USE CASE: How a mobile game development studio saved $70,000 in expenses
Mobile gaming

AI USE CASE: How a mobile game development studio saved $70,000 in expenses

Eugene Ketkin

Hi there! My title is Eugene Ketkin and I’m the founding father of recreation growth studio Misplaced Lore. Over the previous few months, now we have witnessed an plain revolution within the GameDev business.

Seemingly instantly (however not really), AI has discovered to create high-quality visible artwork that may assist any recreation growth studio by dramatically decreasing prices and dashing up iterations. Now, recreation designers can do their work sooner, simpler, and with the next high quality. That’s, if they’re keen to adapt to the brand new actuality and pioneer utilizing AI to their benefit.

With this in thoughts, I made a decision to take a threat and provides Vlad Martyniuk (Technical Director, UI/UX and Senior Graphic Designer) a 3-week project to analysis and develop using AI in cellular video games with our pilot challenge. Perverse Recreation ( for example.

Trying forward, I’ll say that the chance paid off in an enormous means! Early adopters of AI-assisted cellular recreation growth are actually Vlad and Misplaced Lore Studio, who’ve managed to considerably scale back money and time on creating visible design for our video games.

Let’s check out Perverse Artwork, created in collaboration (sic!) with AI.

The way it works?

AI depends closely on the claims you make, and correct prompting is shortly turning into an artwork of its personal. Sure key phrases can be utilized to explain a particular model, artist, period or artwork motion (baroque, neoclassicism, medieval). All of it comes from the prompter’s creativeness. You possibly can specify the parameters additional, for instance, should you want a inexperienced background, a blue shadow on the hand, and so forth.

Let’s examine what Midjourney has to supply us as soon as we declare the “biomechanical grin of character design”. only for enjoyable.

That is the only instance. For example you just like the fourth choice. Then you may push v4 and develop it additional by having extra choices for a similar factor.

However now, we’re keen on bears. Perverse It has bear characters from totally different clans and courses with their very own distinctive kinds. So, we loaded the bears we had as references and added a element immediate, specifying that we wished a recreation character in a particular pose, not a picture or scene.

It went one thing like “evil grizzly bear in motion carrying metal cranium decoration and physique armor, dynamic assault stance, classic helmet and gasoline masks, post-apocalyptic model…”. Colours, bear components, background, required digitization, and clear reflections have additionally been added.

Every bear acquired its personal mentor, as particular as attainable. And sure, it took me a while to study the artwork of motivation. These are the outcomes we received:

Had been these bears full? after all not. AI artwork requires post-production. Thankfully, when your workforce has an skilled graphic designer, this put up manufacturing is a chunk of cake. Vlad fastened artifacts, edited essential particulars, added snow, shadows, and so forth. Weapons, eyes, and paws are among the many required design overhauls (AI at all times struggles with fingers). Due to this fact, all ultimate designs are reworked and “authorized” by a talented human. But it surely does not take away the AI’s assist, by no means.

Additionally, you may examine different individuals’s prompts to enhance your abilities. The outline of this tent was impressed by the outline of different AI artwork. Once more, we loaded our Misplaced Lore Studio idea design as a foundation – it was an isometric 3D rendering from totally different angles, so the AI ​​may work out what it regarded like. “Put up-apocalyptic biomechanics model” and extra particulars later, the AI ​​confirmed us totally different variations of the tent. But it surely did not work out utterly, so Vlad needed to end the job.

What’s Subsequent?

One other level of utmost significance for any cellular recreation growth studio: you may feed AI prompts to generate recreation web site ideas. Remember that degree design is likely one of the most costly elements of GameDev. 2D ideas require many extremely skilled professionals, and even then it takes idea artists 1-2 weeks to create one web site in 2 days. With synthetic intelligence, a talented designer is more likely to do it in someday.

Sure, the AI ​​won’t be able to supply an precise ultimate map that you’ll use within the recreation. But it surely gives you the design of the objects, the model, the contents – these are crucial elements. Particularly in brawls, the place there isn’t any interplay with areas.

industrial results

As talked about above, AI may be actually helpful for enhancing the effectivity of illustrators and designers. By way of time, the suitable use of know-how can permit you to enhance cellular recreation growth processes by x10. At Misplaced Lore Studio (, we’re absolutely intent on utilizing synthetic intelligence to develop our personal titles in addition to producing visible artwork for outsourced tasks we develop.

Just one individual expert at prompting the AI ​​can produce pictures for gadgets, stock, icons, and different gadgets. Perverse Instance: Vlad Martyniuk, our Creative Director, took lower than every week to create and enhance the design of 17 characters, in addition to a set of consumer interface components. Earlier than? It should take about 16 hours to create one character – about two full days of labor. Or 34 working days to provide you with idea artwork for the 17 characters talked about above. There will likely be many specialists concerned on this course of.

Mainly, after analyzing the numbers, we come to the conclusion that using AI reduces prices by 10-15 occasions whereas offering comparable outcomes. That is very thrilling when it comes to time and value effectivity.


As a CEO of a recreation growth studio, I’ve to assume not solely concerning the high quality of the video games we produce, but in addition concerning the cost-effectiveness of all operations.

Using synthetic intelligence has confirmed to be a pioneering device that may undoubtedly change the sport growth business. Perverse An AI case examine confirmed these outcomes: The basic technique of making ideas from 100 characters would price the studio about $50,000 and a half a 12 months of time. Using synthetic intelligence reduces these parameters to 10 thousand {dollars} (80% cheaper) and 1 month (6 occasions sooner). These are big ends in phrases of time and cash.

Cliff notes the details of utilizing AI in cellular recreation growth:

  • Cheaper. Value effectiveness is thru the roof.
  • Rapidly. You considerably scale back challenge growth time and pace up iterations.
  • simpler. AI can provide totally different patterns and choices on your inventive concept.
  • Much less threat. Create speedy prototypes that may be examined typically to extend the possibility of success.
  • Excessive reward. By creating content material extra typically, you may enhance your earnings.
  • credibility. The AI ​​by no means will get sick or drained, and the human issue is eradicated. You want a smaller workforce of execs and so you may construct a relationship with them in a better and extra significant means.

CEOs ought to push the designers on their workforce to study to “talk” with AI as shortly as attainable. And those that will undertake the collaborative method first would be the ones who will rise to the highest of the business.

If you are interested on this matter particularly or within the cellular recreation growth business on the whole, I’d be glad to succeed in out to you and focus on it additional.

Contact me on LinkedIn:

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