Nostra has emerged as the largest mobile gaming platform in India and Southeast Asia

Mumbai: Nostra (previously Look Gaming), a division of shopper expertise firm Look, has introduced that it has crossed 75 million month-to-month energetic on-line gaming customers by means of Look Lock Display, making it the biggest cell gaming platform in India and Southeast Asia. Of those, 25 million month-to-month customers are energetic in stay streaming of video games and esports tournaments. By 2024, Nostra goals to succeed in 200 million month-to-month energetic customers globally by increasing to new {hardware} surfaces and world markets.

Nostra’s imaginative and prescient is to develop a single vacation spot for gaming globally with a broad vary of experiences for each gamer to find, play, watch, join and compete with fellow players. Its frictionless expertise permits customers to entry video games on the smartphone lock display screen with out downloading them or unlocking their telephones. Along with participant scale, recreation range, and a frictionless expertise, Nostra goals to raise the gaming expertise by providing codecs and options which might be directly interactive and experiential.

On-line gaming is likely one of the quickest rising industries globally. In India alone, the web gaming market is anticipated to cross $7 billion by 2025.

Piyush Shah, Co-Founding father of the InMobi Group and COO of Look, mentioned: “Look is absolutely dedicated to its function within the progress of the gaming trade and Nostra is a big a part of that imaginative and prescient. In 2022 alone, the highest three Nostra video games have been performed 423 million occasions on the Look lock display screen. Customers not solely play video games on Nostra, but additionally have interaction deeply with recreation streams.They’ve logged greater than 470 million hours watching recreation broadcasts in 2022. We plan to take Nostra’s suggestion that customers love the world vividly and intention to succeed in greater than 200 energetic customers per 30 days within the subsequent two years on the again of the Look lock display screen and plenty of different {hardware} partnerships.”