Nostra debuted as a mobile game platform in India and Southeast Asia;  Aims to surpass 200 million monthly active users by 2024 -
Mobile gaming

Nostra debuted as a mobile game platform in India and Southeast Asia; Aims to surpass 200 million monthly active users by 2024 –

Nostra (previously Look Gaming), a division of shopper expertise firm Look, introduced that it has surpassed 75 million month-to-month lively on-line gaming customers by means of Look Lock Display screen, making it the biggest cellular gaming platform in India and Southeast Asia. Of this quantity, 25 million month-to-month customers are lively in stay streaming video games and esports tournaments. By 2024, Nostra goals to succeed in 200 million month-to-month lively customers globally by increasing to new {hardware} surfaces and international markets.

Nostra’s imaginative and prescient is to develop a single vacation spot for gaming globally with a broad vary of experiences for each gamer to find, play, watch, join and compete with fellow players. Its frictionless expertise permits customers to entry video games on the smartphone lock display with out downloading them or unlocking their telephones. Along with participant scale, sport range, and a frictionless expertise, Nostra goals to raise the gaming expertise by providing codecs and options which are directly interactive and experiential. It goals to convey this imaginative and prescient to the market with its positioning of “It Strikes Totally different”. on nostra, Highlighting the distinctive private expertise of every participant.

On-line gaming is without doubt one of the quickest rising industries globally. In India alone, the web gaming market is predicted to cross $7 billion by 2025.

“Look is totally dedicated to its function within the development of the gaming {industry} and Nostra is a big a part of that imaginative and prescient. In 2022 alone, the highest three Nostra video games have been performed 423 million instances on the Look lock display. They’ve logged over 470 million hours watching sport streams in 2022. We plan to take Nostra’s suggestion that customers clearly love the world and purpose to hit 200+ month-to-month lively customers within the subsequent two years on the again of the Look lock display and plenty of different {hardware} partnerships, mentioned InMobi Group Co-Founder, Look President and COO Piyush Shah.

“Nostra is designed to have interaction, empower, and entertain individuals in significant methods. Whereas sustaining a consumer-first method, our product and providing are a wholesome mixture of fun-to-play video games that assist enhance cognitive considering and efficiency, spanning throughout on-line gaming, stay streaming, esports tournaments, mentioned Nostra Vice President & Common Supervisor Yashashvi Takalapally.

In 2023, Nostra plans to introduce 600 new video games spanning 15 classes throughout Instantaneous Video games and Android Video games, bringing the whole variety of video games to greater than 1,000 titles. To realize this, Nostra will current trendy video games from international sport builders and studios. Instantaneous Video games could be performed on the platform with out downloads, straight on the lock display, making this format an {industry} first. Then again, Android video games could be tried on the platform first and downloaded based mostly on the curiosity of the person.

Nostra Video games (present stats and preferences)

75 million month-to-month lively customers (India and Southeast Asia)

quarter-hour common each day time spent per person

Present Recreation Library – Over 400 video games in 15 classes

Consumer Demographics – Age vary 15 to 50+, 47 % feminine and 75 % non-metro in India

Most Performed Video games – Chess, Sudoku, Ping Pong, Carrom, Phrase Video games

High 3 Video games of 2022: Chess takes the queen with 192 million video games, adopted by Fruit Katana with 144 million video games and Wothan the Barbarian with 86 million video games respectively.

Nostra intends to deepen its give attention to stay streaming of video games and esports

At the moment, Nostra esports and stay streaming are the quickest rising platform. To additional improve this, Nostra intends to double down on increasing sport streaming with extra each day streams, tournaments, and partnerships with main esports organizers.

Nostra intends to launch proprietary digital properties that can present aspiring players with alternatives to be found by skilled groups worldwide. One of many first month-to-month IPs shall be “Nostra Gaming Week,” a week-long gaming competition the place esports groups from throughout the nation may have an opportunity to compete throughout a number of standard video games.

Nostra Dwell (present stats and preferences)

25 million month-to-month lively customers

50 stay broadcasts per day throughout 20 video games

Greater than 10 esports tournaments shall be displayed on the lock display within the second half of 2022. These embrace Valorant, Free Fireplace Max, Pokemon, FIFA And cellular legends amongst different issues

Nostra is increasing its partnerships with sport builders and dealing to unveil industry-first plug-and-play options

To offer shoppers with a variety of revolutionary video games and codecs on the lock display, Nostra goals to launch a whole, one-stop suite within the {industry} that may assist main builders and studios all over the world to transcend sport discovery for customers and obtain scale, contextual engagement and incremental monetization.

Nostra’s huge attain and revolutionary plug-and-play options will allow builders to immediately acquire entry to a really giant gaming group, and drive discovery of their video games simply, by means of the platform’s customization and sharing options.

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